Xiaomi to preinstall PhonePe’s app store on smartphones sold in India

The Chinese smartphone manufacturer Xiaomi said on Thursday that his Android smartphones sold in India would be preinstalled with the Indian Fintech company Telefonpe’s App Store.

The Android smartphones from Xiaomi are usually pre -installed with Google’s Play Store and the Chinese company. Xiaomi said that it signed a multi -year contract with telephone memory to replace Getaps by the latter’s Indus Appstore. This confirms The reporting on Techcrunch about the partnership last year.

Google’s Play Store is pre -installed on Xiaomis devices. The companies have not specified whether the Indus Appstore is also introduced to existing Xiaomi devices that have already been sold or are currently to be bought from retailers. You also did not mention when this will come into force.

Telephone it was The attempt to take on Google for a share in the Indian app marketpromises to raise zero fees from developers for in-app purchases. Indus Appstore supports 12 Indian languages, has a Discovery Feed by video and has more than 500,000 apps in different categories.

Alternative app stores found it difficult to scale it because it takes some time to create trust among users and convince users to install another app store. Phonepe tries to overcome at least one of these hurdles by pre -installed his app store on new smartphones. So far, the FinTech has not published any figures to display how many downloads and money will receive its app store for developers.

“Since the digital ecosystem of India continues to grow, the demand for a locally powered app market has never been more critical. At Xiaomi India we have always campaigned for “Make for India” innovations, and this partnership with Indus Appstore is a strategic step in this direction, ”said Sudhin Mathur in a statement.