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How AI and Emerging Technology is changing the global supply chain

SOEM comapnies are using next -generation technologies, such as robotics in their stores.

Imagination | E+ | Getty images

In a world where speed and convenience are essential for customers, logistics suppliers are resorting to emerging technologies such as artificial intelligence and robotics to stay competitive.

The DHL multinational logistics company has been using robotics “very extensively” in its warehouses, said Javier Bilbao Uzquiano, CEO of APAC of DHL Supply Chain.

“It is not replacing: it complements humans in the way we operate,” Uzquiano told Julia Boortsin from CNBC AT Converge in vivo In Singapore on Thursday. “There are tasks … that were previously assumed by humans that are heavy, they are very repetitive and are transferring to those robots.”

Uzquiano added works such as moving palettes or downloading containers, along with many other parts of the company’s storage processes, Robots added, Uzquiano added.

“We are seeing that the autonomous capabilities become more and more available, which allows these robots to move through the warehouse on their own,” he said. “You do not need the devices to be present in the warehouse to be able to track where people move … where are the heat maps, (and) where you have bottlenecks.”

“The strength in robotics is giving us flexibility,” said Uzquiano, especially around “peaks that occur … Around Black Friday or Cybernetic Monday or all these events, they increase so fast that it is very difficult to bring people to understand the process, know how to react.”

“Robotics helps us in that … because they know how to do it from the beginning,” he added.

In food delivery

The online food orders based in Dubai, Talabat, is also working on the development of its AI capabilities. The company focuses mainly on using the predictive skills of technology to persuade more customers to order on its platform, said the company’s CEO, Tomaso Rodríguez, Tomaso Rodríguez, on Thursday in Converge Live, a two -day CNBC event at Jewel Changi airport.

“A large majority of customers who open our application every day end up without ordering for any reason,” Rodríguez said. “Now, with Ia, you can go very deep to the individual and know exactly what is most likely that person wants or not … and that is where our entire approach goes at this time.”

Tomaso Rodríguez (medium) of Talabat and Javier Bilbao de DHL (right) discuss the use of emerging technologies in the supply chain with Julia Bortstin of CNBC in Converge Live in Singapore on March 13, 2025.

This has allowed the company to provide better recommendations to potential customers and users point to “correct offers” or other incentives, he said.

The company is also experiencing the use of drones and deliveries, however, local restrictions can be a road block, Rodriguez said.

Both methods also require an effort on the part of the client to collect the items, while humans can deliver food directly to the door of a client.

“It’s a bit too early,” Rodríguez said. “I (I think) that human interaction is still very important and will not be replaced by a long time.”

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