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- The match group CEO Spencer Raskov Publish an open message on LinkedIn The recognition of dating applications for his company is short and does not feel places to “build real contacts”. He is now inviting identical staff to make notes on the best way to improve their applications such as hinges and Tinder.
You have felt love on dating applications luck Which – which Tinder feels, joints, and transportation. “Cod“
“I think that users gather many of these applications has decreased,” said Max Gomez, Gen Z, said previously luck. “Gen Z is simply not using this [apps] Next. “
The new CEO of Match Group has admitted the same extent letter It was published on Thursday on LinkedIn, saying that the company’s dating applications such as Hinge and Tinder did not reach Snff.
“Often, our applications felt like a numbers game instead of a place to build real contacts, leaving people with the wrong impression that we give priority to standards for experience,” wrote Spencer Raskov, former CEO of Zillow who took over the first job in the Match Group in February. “This needs to be changed.”
In his letter, RASCOFF called for employees to share their “illogical notes” secrecy on products to help improve applications.
“We know that listening to users is not enough-we need to move urgently and increase accountability,” Rascoff wrote, adding that the matching group will be “increasing expectations about cooperation within the office” to make changes faster. Rascoff was Veneration To the company’s culture that he created during his time in Zillow.
The match group refused to provide further comment on the RASCOFF speech.
Analysts have been warned of The fall of dating applications companies Like the match group and tenderness for a period of time. Although Bank of America Analysts said on February 5. RASCOFF may be positive for the company, “The online dating industry faces the continuous winds of user growth.”
International users of dating applications such as Tinder, Bumble and Hinge decreased by 6 % year on an annual basis in the fourth quarter of 2024, according to the Bank of America Research. During the past five years, the Match Group shares have connected approximately 70 %, as well as “the total feelings of dating applications to a large extent”, according to an analyst on January 28 from CITI. However, the total revenues of the match group grew by 3 % on an annual basis to $ 3.5 billion, according to the company Profit report On February 4.
Some younger people have completely got rid of dating applications, as they eager to real life meetings instead.
“I don’t just want to talk about people online,” Luiz Mason, the UK Millennium Marketing Specialist, told Luiz Mason luck. “I don’t want Benal.”
RASCOFF feels the pain of users.
“I heard incredible stories about love. But I also heard frustration – from users looking for real and meaningful matches and expecting more experience.”
The best products offers can help match a set of recession. Citi analysts indicated that they are watching new products and updates that can improve the performance of the matching group and their expectations.
City analysts said: “The development of the improvement product is very important from our point of view to improve the user’s basic trends in the long run,” City analysts said.
RASCOFF said that the Match Group collection is at the top of the product updates and developments in its joint message on LinkedIn.
“The transformation is already underway,” RASCOFF wrote, adding, adding hinges, tense, and other brands in its wallet, new ways to implement artificial intelligence in the development of products.
“But it is not about technology alone,” he added. “Our people, our culture, and our deep commitment to our mission will be the driving force behind this transformation.”
Wolfe Research analysts seem to be optimistic about the changes that RASCOFF can make as a new Match Group.
“We believe that investors will welcome their own method of communication and rhythm,” Wolf Research analysts wrote in the February 5 memo. “A lot depends on successful implementation this year, and it now has another opportunity to prove its strategy.”
This story was originally shown on Fortune.com
