Amazon says that showing the cost of the tariff ‘will not happen’ after a recoil of the White House

Amazon He said Tuesday that he considered showing import positions in articles sold through his site for ultradiscount items, but that the plan “was never approved and will not happen.”

The movement would have affected the elements Sold on the tourAmazon’s response to Chinese Discount Retail, which offers clothes, household items and other items with a price of $ 20 or less. Haul, which Amazon launched last year, is separated from its main showcase.

“The team that runs our Amazon Haul store of Ultra Low Cost considered the idea of ​​listing import positions on certain products,” said Amazon spokesman Tim Doyle, in a statement. “This was never approved and will not happen.”

Amazon weighed to add a separate line line to transport products in response to President Donald Trump’s Elimination of Minimis’s commercial escapeAccording to a source familiar with the matter. The consideration was not related to the Trump 145% tariff on China imports, they added.

PunchBowl News Informed on Tuesday, Amazon “soon” would begin to show the cost of tariffs along with the price of each product, citing a source familiar with the company’s plans.

The report He drew anger from the White House, which described Amazon’s plans, a “hostile and political act.”

“Why didn’t Amazon do this when the Biden administration rose inflation to the highest level in 40 years?” The White House Secretary, Karoline Leavitt, asked.

After Amazon clarified his statement, Commerce Secretary Howard Lutnick In a publication x He called him a “good movement.”

Trump personally called Jeff Bezos on Tuesday morning to express his disgust for the PunchBowl report that stimulated the heated response from the White House, said a source familiar with the call to NBC News.

Bezos, founder and main shareholder of Amazon, has tried to establish a friendly relationship with President Donald Trump In the period prior to and during Trump’s second term in office. Bezos had dinner with Trump at his Mar-A-Lago Club in Florida and stopped with the best technology executives at Trump’s inauguration on January 20. Amazon, meanwhile, donated to Trump’s inaugural background and spent a reported $ 40 million To license a documentary about the first lady Melania Trump.

Amazon and other retailers are digesting the effect of Trump’s new rates. Earlier this month, Amazon began to reach Its vast network of third party vendors to measure how tariffs are affecting their logistics, product supply and operations. Some sellers prices have already increased and reduce advertising spending while facing higher import costs. Earl this month, Amazon Andy Jassy CEO He told CNBC Sellers “are likely to pass that cost” of tariffs to consumers.

E-TAILERS DISCOUNT TEMU AND SHEIN last week implemented Price walks in most articles in their sites and Temu has added “Import charges” vary between 130% and 150% in some products.

– Garrett Haake of NBC News contributed to informing this story.