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Transfers of Chatgpt to news publisher grow, but not enough to counteract the decline in clicks that result from users To get their messages directly from AI or AI-powered search resultsAccording to a report by the digital market Intelligence Company.
Since the start of Google’s AI overviews in May 2024, the company found that the number of news search on the web, which does not lead to a click-through to news website, rose from 56% to almost 69% in May 2025.
It is not surprising that ecological traffic has also declined and from over 2.3 billion visits to its climax in mid -2024 to over 1.7 billion has so far decreased.
In the meantime, the news requests in Chatgpt grew by 212%from January 2024 to May 2025.
For news publishers, the quick introduction of AI changes the game. The visibility in the Google search results and good SEO practices may no longer deliver the value that you have reached in the past, since the search does not translate into as much website as before, the company emphasized.
At the same time, Chatgpt transfers are growing to news publishers.
From January to May 2024, Chatgpt transfers on news pages were almost 1 million, according to similar web, but have grown to more than 25 million in 2025 – an increase of 25 years.
If the industry is also exposed to a massive decline in organic search traffic, this increase is hardly sufficient to compensate for losses in the publishers.
The report also found that some websites are better than others when it comes to AI recommendations.
The websites include Reuters (an increase of 8.9%compared to the previous year), NY Post (Pleuters) and Business Insider (plus 6.5%). Meanwhile the New York Times, which is Openai sue The supposedly scratching work without permission is seen far less chatt. Although still in the top -10 website, the Chatgpt recommendations are only received by 3.1%.
Topics such as stocks, finances and sport are currently taking into account most of these chatt messages, but the report from in similar web also determines other topics of growth such as politics, business, weather and others.
As the company theoretizes, this can signal a departure of more “reactive information” and in the direction of a deeper “problem -driven engagement” via AI.
In addition to the growth of AI recommendations, the users of Chatgpt and apps have also seen greater acceptance.
In the past six months, the app users have more than doubled, while the website visitor rose by 52%, said similarly.
The company is now Offer A service for brands and companies with which you can track how and where your brand appears in Genai tools like Chatgpt and how this compares to your competition.
There are only a few solutions for the crisis of the news publishers.
Ki kills her traffic under pressure of the news publishers, Google has recently started a service called Offerwall This enables publishers to use Google Ad Manager using other monetization methods beyond more traffic -dependent options such as ads. With Offerwall, publishers can instead ask things like micropayments or the users to register for newsletters, for example to access the content of their website. You can also adapt the offer wall screens with your own options, said Google.
Other locations experiment with paywalls or other monetarization means. Many have since carried out mass redundancies Or even complete your operations.
In a recent interview with the NYTS Hard fork podcastSam Altman, CEO von Openaai, answered a question about the effects of AI on the labor market by saying: “I think there will be areas where some jobs will disappear, or maybe there are a few whole categories of jobs that disappear. And every job that disappears, even if it is good for society and the economy as a whole – is very painful – at the moment.
