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Annabel Rackham
Culture reporter
Getty imagesDonatella Versace will renounce her role as creative director at Fashion House Versace, after almost 30 years.
She has held the position since 1997 and took over the murder of her brother Gianni.
Versace has supervised hundreds of fashion campaigns for the Italian brand, also designing hotels and cars.
The 69 -year -old will be replaced by Dario Vitale, who is a former design director of MIU MIU, and will assume a new role of brand ambassador.
It occurs in the midst of speculation that the Prada group is interested in buying Versace from Capri Holdings Group, which paid € 2 billion (£ 1.67m) for the fashion house in 2018.
Getty imagesIn a statement issued on ThursdayCapri Holdings said that Versace now “dedicated himself to the support of Versace’s philanthropic and charitable efforts and will continue to be a worldwide defender.”
He added that the ads were part of “a reflexive succession plan” and accredited Vitale as a “strong design leader” whose “talent and vision will be fundamental in Versace’s growth.”
The company’s statement also thanked Versace for everything he had done for the brand and for playing “an integral role in the global success of the company.”
Versace also published it Own declaration on Instagram For his 12 million followers, saying that it was “the greatest honor of my life to take my brother Gianni to the legacy of my brother.”
“Versace is in my DNA and always in my heart,” he said.
“Defending the next generation of designers has always been important for me. I am delighted that Dario Vitale joins us and excited to see Versace through new eyes.”
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Donatella Versace has seen some of the world’s largest stars, including Madonna, Beyoncé and Lady Gaga.
She designed the green jungle dress for Jennifer López in 2000 and Michelle Obama’s dress for her 2016 final state dinner.
Versace is also an incarnation of the fashionable house that he has built, always seen in bright prints that are synonyms for the platinum blonde brand and hair, which means that it always stands out.
Versace, who was founded for the first time in Milan in 1978 by Donatella and his brothers Santo and Gianni, was sold to the Michael Kors group in 2018, which later folded to Capri Holdings in 2019.
The Italian workshop represented 20% of the income of € 2024 5.2 billion Capri (£ 4.3bn).
