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Instagram edited, Metas newly published video creation appHad a bigger debut than his direct competitor, Bytedes Capcut. The new app, which helps users today to create videos for Instagram roles, stories and other social contributions, was invited to iOS devices on the market during the first two days. That is about 37 times more downloads on iOS as Capcut in the first two days of availability, so information from the App Intelligence Provider Apple.
From Thursday, the changes to 1.2 million iOS downloads and 5.9 million downloads on Android had grown for a total of 7.1 million. For comparison, Capcut was only downloaded to iOS and Android 83.5,000 times in the first three days. In order to be fair, Capcut was only available in half of the global markets at the start, but even if its numbers were doubled or tripled, the changes would be far ahead.
In the United States alone, the changes were downloaded 381,000 times in the first three days, while Capcut had only been downloaded 3,400 times during the US debut. In this direct comparison, the US start of Edits 112x was the size of capcuts.
The quick introduction of edits also led to the app achieved a high ranking during its debut apple figure, which could help to further increase the downloads and increase the competition. These figures are also a demonstration, such as powerful meta network effects when starting new apps that benefit from its wider social networking ecosystem.
The new Instagram Companion -app reached the charts of the US iPhone App Store in 1st place, including the top overall apps and top apps (minus games) on the first day, April 22. Until the second day she fell in second place in both charts and stayed there before fell to 3rd place by Friday.
Since the App Store Top apps are following the number of downloads and the speed of new installations, the processing that is currently higher than Capcut were number 14 and No. 10 under the top apps without games in the US app Store after the first three days.
However, the changes still have a long way to make the general user base of Capcut. The Bytedance owners’ app’s popular app was launched in April 2020 and has been downloaded since then iOS And Android 1.22 billion times worldwide without China.
So far has changes received a mixed reaction from CreatorReports social media marketing consultant Lia Haberman in her latest newsletter. Many praised the user-friendliness, the integrated analysis of the app, the ad-free nature, the support of 4K videos and the free exports with watermark. Critics pointed out that changes were still missing the functions provided by Capcut, including templates and a variety of transitional effects.
Over time, changes could still obtain Capcut, but it could also be decided to add or insert a paid level as a means of monetization.
