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Matthew Freud is looking for options for selling public relations consulting her name after 40 years as one of the senior Doctor of rotation and fixed companies in London.
Freud, who spent contracts to work with celebrity agents such as Sir Johnny Yves and Sir Luis Hamilton, appointed the Poutique Investment Bank Ruby Warsho to start a process to find a London -based company buyer, according to many people who have details of details.
The Robey Warshaw partner and former conservative advisor George Ospurne is leading a review that you likely see Freud is still responsible for several years to oversee the transition in the event of sale.
The people said that Freud rented the bank to oversee an official process after presenting a number of unwanted methods.
Freud, Ruby Warsho refused to comment.
Freud became well known during the 1990s when he represented many famous BristPops, which led to a reputation as a highlight of the scene of music and art in London. At one point, even was a co -owner of Groucho Club, and Soho Private Club Club.
He ascended to the lead after marrying the daughter of Robert Murdoch, Elizabeth, although she divorced in 2014.
A person close to Freud said that he will only sell to the appropriate buyer who will continue to dedicate some agency resources for good reasons, as well as maintaining his position as “B Corp”, based on that he meets some social and environmental standards.
They added that there was no certainty of selling, but Freud wanted to protect a future and his agency as he approached retirement because he “does not believe in the caliphate” for his children.
The person said: “He wants to secure the future of something that spent 40 years in construction. If he sells it will destroy it, he will not sell it. Finding the right house is something he realizes very much.”
The agency achieved revenues of about 48 million pounds last year, according to the company’s material, with profits of about 12 million pounds. A share in the largest competing FGS was sold about 17 times the profits last year.
Freud established the Agency in London in 1985 at the age of 21 years with only two agents: the Irish popular group Claanad and Celebristy Spoon-Binder URI Geller.
He admitted in the past that he turned into public relations, where the rest of the famous family covered many other options, from his grandfather Sigmund, to his uncle Lucian, the painter, his sister Emma, his broadcaster, his designer and novelist novelist Bella and Esther.
His skill was often in combining his celebrity network with brands and reasons, and helping charitable campaigns such as Red Nose Day. In the past two decades, its agency has been transferred more towards the representation of companies and the reasons.
Business also includes Home House, a non -profit group that creates events for political figures, business leaders and businessmen to try to achieve progress towards the United Nations sustainable development goals.
Other entities include the financial telecommunications company The One Three Group and Brand Agency Proud Robinson.
Freud has also expanded his own activities in recent years. In 2023, the Paul Hotel in Porford, Oxfordshire was opened. A second hotel, the highway, was launched last summer.
He also obtained a procession from the city’s stores and invested in a number of startups through his own office. He also won the Academy Award to produce a short film from the best -selling Charlie Maxi book, The Boy, The Mole, The Fox and The Horse, in 2023.
Freud was born Distribution of profits worth 40 million pounds from all over his work last year.
