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National women Soccer League (NWSL) The Boston -based expansion team announced Friday that it will change its name. The change occurs after a transgender reaction wave to a marketing campaign that abandoned in October.
The team was scheduled to be named Bos Nation FC, which announced in a brand event in the fall along with a marketing campaign presented by the slogan “too many balls.” The slogan caused Intense reaction From the transgender community, including a NWSL player.
A transgender player named Quinn, who plays for Seattle’s reign, spoke against the team’s brand announcement in an Instagram post.
“It feels transbian. Yikes,” Quinn wrote.
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The mayor of Boston, Michelle Wu, speaks in a celebration of the start of the Boston franchise of NWSL in Dick’s House of Sport. (Barry Chin/The Boston Globe through Getty Images)
The team quickly left the slogan, issued a public apology so and even thanked those who spoke against him.
“We fully recognize that the content of the campaign did not reflect the safe and cozy environment that we strive to create for all, and we apologize to the LGBTQ+ community and with the trans community in particular due to the damage we cause,” said the statement.
“Thanks to all those who have held us responsible for asking us to do it better. We listen to you and we will do it together,” said another statement.
How the transgender in sports changed the 2024 elections and lit a national counterculture
Earlier this month, the club hired the new director of Income, Amina Bulman, the former director and strategy officer of the NFL Washington commanders since September 2020, when the team was transition from its previous brand “Redskins”,
Now, the Boston women’s soccer team is erasing all the traces of the brand that arose from its October announcement by choosing to change its proposed name as well.
“The club extends our sincere thanks to our followers, whose passionate voices we value deeply, not only for their unwavering support but also for her honest and critical comments,” said the owner of the majority Jennifer Epstein in a statement.
“We could not have completed this process without its contribution. Our goal is to build a lasting legacy that makes all our fans feel welcome, connected and proud to use our colors and encourage our name for the coming generations.”
The issue of trans inclusion in women’s sports proved to be one of the most controversial political issues in the past autumn and the beginning of 2025, since multiple federal demands and research have been promoted by situations that involve trans athletes in the last six months.
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The data suggest that most Americans oppose trans inclusion in women’s sports, and the problem was even played in the electoral results of 2024.
TO New York Times/Ipsos Survey He discovered that the vast majority of Americans, including most Democrats, do not believe that transgender athletes are allowed to compete in women’s sports, since 79% of participants said that biological men who identify as women should not afford in women’s sports. Of the participants who identified as Democrats, 67% said that transgender athletes should not be allowed to compete with women.
TO national output survey Made by the Legislative Women’s Action Committee for Women for America, it found that 70% of moderate voters saw the issue of “Donald Trump’s opposition to transgender children and men who interpret sports of girls and women and women and transgender men and men who use girls and women’s baths” as is important for them.
In addition, 6% said it was the most important issue of all, while 44% said it was “very important.”
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